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Stress Free Selling

A Tailored Marketing Plan

From start to finish, I will assist you in every aspect of your home sale to ensure that you achieve your desired goals. 

Let's set up an appointment to create a custom marketing plan that fits your needs! 

Contact Laura Now

A few of the services we provide

(to hear more please call Laura for an appointment)

Full Service Listing with a Top Agent on Zillow icon

Full Service Listing with a Top Agent on Zillow

Professional representation from listing contract to close of escrow. You will be getting a broker with 23 years of experience to help you through this process and someone who has earned Top Agent status on Zillow!

MLS Exposure icon

MLS Exposure

Your listing will be placed on MLS with professional pictures and detailed description of your home.

Professional HD Photography icon

Professional HD Photography

Beautiful high definition photos will be provided and uploaded to your listing.

HD Video icon

HD Video

A professional high definition video will be provided and added to your listing.

Submission to over 500  Additional Websites icon

Submission to over 500 Additional Websites

Your listing will also be submitted to over 500 additional websites including,,,, and many more!


Sign and Lockbox icon

Sign and Lockbox

A tasteful sign will be placed on your property for additional exposure. Additionally, an infrared lockbox will be placed for ease of showings and to log agent information.

Agent and Buyer Feedback icon

Agent and Buyer Feedback

All showings will be sent multiple requests for feedback. Their feedback will go directly to you.

Social Media Ads icon

Social Media Ads

Ads will be placed on Facebook for addtional exposure.

Staging Advice icon

Staging Advice

Time will be spent going through each room and making suggestions on how to prepare your home for pictures and showings.

Listing Website and YouTube Submission icon

Listing Website and YouTube Submission

Your listing will have it's own website. An HD video will also be submitted to YouTube for additional exposure.

Targeted E-flyer and Email Marketing icon

Targeted E-flyer and Email Marketing

An E-flyer of your home will be sent out to over 7000 agents in the Valley! Targeted emails will also be sent to agents working in the area of your home.


Flyers icon


Property flyers will be placed inside and outside your home with pictures and details.

Open Houses icon

Open Houses

Open houses will be advertised and hosted during the listing for additional exposure.

Preliminary Title Report icon

Preliminary Title Report

A preliminary title report will be ordered and ready to go when we have a buyer and escrow is opened!

MLS Portal icon

MLS Portal

Your own MLS portal will be provided with a specialized search for homes that will compete with yours. See when new competing homes come on the market, go under contract or sell.

Professional Contract Negotiation icon

Professional Contract Negotiation

With over 20 years of experience in real estate, you will have a tested negotiator during contract negotiations as well as during the inspection period.

Loan Status Updates icon

Loan Status Updates

You will be provided with weekly updates throughout the escrow process as to how the buyers loan is proceeding.

Preparing Your Home for Sale

So the decision has been made to sell your home. Now what? There are steps you can take as the homeowner and in conjunction with your agent, to streamline the process. We become comfortable in our environment and many times do not see the things that potential buyers may take note of when considering making an offer on your home. The goal for the seller is to culminate as many interested buyers in a timely manner, at the highest price possible, for the market.

You also want to consider the inspection process and the impression a home with excessive repairs or notations can make. So where do you start? Although it may be difficult, you must look at your home with an objective approach. Be realistic about what potential buyers as a whole will find appealing. Persevere with the goal of selling the property in mind. Here are tips to get you started.

General Guidelines

Perform an initial walkthrough through the eyes of a buyer and inspector. If possible, try to separate yourself from any emotional attachment to the home and its contents.

Eliminate all clutter – Use this as an opportunity to kick start the packing process. This will help create the feeling of spaciousness and additionally create a neutral environment, where the buyer can imagine their own belongings in the space. The primary focus should be on personal items such as photos and materials that represent a particular affiliation. The goal is to eliminate the potential of a buyer to focus on who the seller is instead of the house and what it can offer them.

Consider the intended functions of each space or room. Are you using a room for more than one function? This can give the impression of a lack of space and create confusion for the buyer as to how the space will be utilized. This may mean a portion of your furnishings may need to be removed prior to the show of your home. It is not unusual for some furnishings to be removed to ensure the property shows to its full potential.

Clean and Replace – This is an easy act and is sure to have a 100% return on your investment. Potential buyers are uncomfortable in environments that are not clean. The impression of an unkempt home is extremely difficult to overcome. Clean or replace carpets that do not show well, have glass cleaned inside and out to promote light in the home, replace all light bulbs that are burned out, check sealants and be sure they do not show signs of wear or failure and paint areas that show wear or may be not be neutral.

Get ahead of the improvement or repair curve. You live in the home and know if a repair is needed. Take care of this and increase avoidance of the long list of required repairs from inspection. It is also a good idea to have your home inspected prior to sale and prior to making any large improvements in the instance that your new improvement might be damaged to fix an underlying problem.

Start your potential buyer’s home tour off with a bang. How does your home speak to the buyer from the curb? Is the paint cracked or faded or may it be an uncommon choice that will turn off buyers? Is the lawn and landscaping attractive, freshly cut and trimmed. Plants that block light into the home might require special consideration and either trimmed or removed. Are there plants that need to be replaced or watering system repairs? Consider planting seasonal flowers to create colorful interest. Remember to also remove clutter outside your home. The same rules apply for creating a blank canvas outside your home that applied inside.


Staging is the art of merchandising your home to appeal to the broadest range of potential buyers as possible. It is unlike interior design which often times targets and appeals to a specific audience or taste.

Benefits of staging your home – Hiring a professional to stage your home releases you from the emotional attachment and altered judgment associated with personal belongings and experiences within the space. A staging third party will be able to analyze your surroundings with an experienced and objective eye and adjust the surroundings accordingly to best feature your home to prospective buyers. The analytics speak for themselves. Research has shown that homes who utilized professional staging services were more likely to sell at a higher price.

Cost verses Benefit – According to Mortgage News Daily, the benefits of home staging might be too readily dismissed or overlooked. While we have previously mentioned recommended steps for the seller to take to prepare their property for marketing, enlisting a professional can boost your homes appeal above and beyond the competition. This can often mean a higher sales price in a shorter amount of time. According to Mortgage News Daily, home staging pricing for a simple consultation can run from $200.00 to $400.00 and up depending greatly on the scope of the work. On the up side, regardless of the money output for staging, a leader in home staging services statistics showed an average of a 3% minimum increase in final sales price from homes that had been professionally stage verses those that had not. Check out our concierge section on this website for a staging professional in the Phoenix market or consult with a Carin Team associate for more details.


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